AI transformation, training and tools for agencies and brands

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Spark AI is the AI performance partner that builds organisation-wide AI capability for creative agencies and brand teams. We take ambitious teams from fragmented experimentation to AI embedded across your people, processes and systems – so it delivers real commercial impact.

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Free | 5 minutes | tailored report
Based on the Spark AI Maturity Model®

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Trusted by ambitious agencies and brands

A clear path from AI experimentation to strategic advantage

Every programme is built on the Spark AI Maturity Model®. Find your stage below, or take the free Spark AI Maturity Score™ to see where you stand.

Stage 1

Experimentation

AI Foundations

Hands-on training that gets your whole team to a shared baseline.

Half day from
£5,000+VAT

Stage 2

Adoption

AI Accelerator

Ten weeks of role-specific learning on real client work.

10 weeks from
£5,000+VAT per stream of 10
£25,000+VAT across your business

Stage 3

Optimisation

Agent Build Sprint

Two days to redesign one workflow and build the agents that run it.

AI Tool Building

Agents, knowledge systems and tools built around how your agency works.

Commercial Model Sprint

Four weeks to move your pricing towards the value of the work.

Pricing from
£10,000+VAT

Stage 4

Transformation

AI Frontier

Ongoing support that keeps your AI programme moving.

Long-term partnership
From £2,000+VAT per month

Proven results

£475k

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Average potential saved per year for a team of 25 after one 4hr workshop

100%

Felt more confident with AI and that the quality of their work would improve

100%

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Felt more optimistic about the future

9.3/10

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Likelihood to recommend Spark AI

Try our ROI calculator for your team

AI is the biggest shift since digital

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AI is already being used across your agency. But without a clear strategy, tools multiply, quality varies, risk builds – and your team’s effort doesn’t lead to impact.

Working with Spark AI enables you to harness this technology across your organisation – to deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.

Working with Spark AI changes all of that

Our approach

What makes Spark AI different.

The capability is yours to keep

We work with you to build the skills, governance and roadmap to lead AI adoption for yourselves – and to keep building long after our work together ends.
We work across people, process and systems

Our work connects training, leadership alignment and operational implementation – so AI becomes the engine that drives your organisation forward, not a side project.
We design tools that solve real agency problems

Everything we do is grounded in how creative agencies and brand teams really work – tried, tested and honed across more than 80 clients.
We care about what sticks

We measure success by what changes for our clients, and what’s working months later, when the studio is at capacity and the 'new tech' honeymoon period is over.
Support that evolves with you

Spark AI’s 4-stage AI maturity model provides a clear roadmap from experimentation to embedded capability, that moves at a pace to suit your organisation.

Our expertise

Trusted by

80+ agencies and
brand teams
Founded by

2 of BIMA’s 100 most influential people in digital and tech
#1 Amazon Bestseller

Author of Shift:
Al for Agencies
Al for Business guest lecturer
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Supported by

Shift - AI for Agencies by Spark cofounder Jules Love

Lead your agency through the biggest shift since digital

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The playbook agencies need right now

Spencer Gallagher, Author of Agencynomics

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Download the first chapter

Client success

I’ve been using the deep research and strategy skills we learned to analyze our own transformation journey; it has turned a complex business challenge into an exciting intellectual one.
Hannah Scally
Client Director at Without
The programme's frameworks were an absolute night and day game changer.
Anna Massey
Strategy Director at Omne
I just wanted to give the biggest thank you again to you and the Spark AI team, it's been a transformative programme for our studio.
Layla Holland
Head of Creative at Event Concept
The creative team is absolutely buzzing about it. They are getting stuck in and doing stuff in their own time because they are so inspired by the possibilities.
Andrew Green
Creative Director at Omne
We’ve achieved a great deal in the last three months given that we started from a place of almost nothing. The approach has been extremely well-considered.
Jo Higgs
Chief People Officer at Event Concept
AI has given our team members with dyslexia a 'superpower', providing them the confidence to write and express themselves in a way that works for them.
Tez Humphries
Creative Director at Analogue
The programme was incredibly well delivered. You've held us to account, and we are seeing big ticks in every box for me. It was enjoyable as well, nothing felt forced, and we’ve had great engagement because of how you ran the sessions.
Oli Lee
Managing Director at Analogue

Where do you stand with AI?

Take our free benchmarking tool designed to identify where your team is with AI adoption, built from the Spark AI Maturity Model® that is backed by 2 years of proprietary data.

Get your free AI Maturity Score™

Delivered by people who've done the job

Our coaches aren't theorists. They're former creative directors, strategists, account leads and producers who've spent years inside agencies. They know the craft, the pace and the pressures – because they've lived them.