AI training and transformation for agencies and brands

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Spark AI is a consultancy helping ambitious agencies and brand teams move from fragmented experimentation to organisation-wide AI capability - embedding AI across roles, leadership decision-making and creating AI workflows across your teams so it delivers real commercial impact.

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Explore our programmes

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Trusted by agencies and ambitious brands

A clear path from AI experimentation to strategic advantage

At Spark AI we work with you to build internal AI capability – providing the training, the structure for business transformation and building the agents your team needs to fully integrate AI and build a permanent engine for growth.

Spark AI Audit

Understand where you are
Establish where you are now and identify the right next step for your business. Try our quick self-serve diagnostic tool or book a facilitated deep-dive with strategic recommendations.
Pricing
Tailored to your needs

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AI Foundations

Build shared foundations
From individual experimentation to team-wide capability. Hands-on AI training that raises your whole team to the same level – building shared skills, a shared language, and confidence across roles, so AI-use stops being individual and starts being organisational.
Half day from
£5000+VAT

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AI Accelerator

Develop strategic capability
From scattered adoption to building the AI engine that changes how your organisation works. Ten weeks of focussed transformation and role-specific training across each of your teams to build AI into your business model.
10 weeks from
£5,000+VAT per team of 10
£25,000+VAT across your business

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AI agent & workflow builds

Build tools and innovate

From optimisation to innovation. Bespoke consulting and transformative custom AI tool builds – for agencies ready to scale their AI operations and supercharge growth.
Pricing
Tailored to your needs

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AI Frontier

Keeping pace with change

Ongoing, high-level support for leaders as your organisation innovates, training for your super-users to grow and evolve capability as AI matures, and supporting you to build AI agents across your teams.
Pricing
Tailored to your needs

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Proven results

Try our ROI calculator for your team

£475k

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Average potential saved per year for a team of 25 after one 4hr workshop

100%

Felt more confident with AI and that the quality of their work would improve

100%

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Felt more optimistic about the future

9.3/10

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Likelihood to recommend Spark AI

AI is the biggest shift since digital

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AI is already being used across your agency. But without a clear strategy, tools multiply, quality varies, risk builds – and your team’s effort doesn’t lead to impact.

Working with Spark AI enables you to harness this technology across your organisation – to deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.

Working with Spark AI changes all of that

Our approach

What makes Spark AI different.

The capability is yours to keep

We work with you to build the skills, governance and roadmap to lead AI adoption for yourselves – and to keep building long after our work together ends.
We work across people, process and systems

Our work connects training, leadership alignment and operational implementation – so AI becomes the engine that drives your organisation forward, not a side project.
We design tools that solve real agency problems

Everything we do is grounded in how creative agencies and brand teams really work – tried, tested and honed across more than 60 clients.
We care about what sticks

We measure success by what changes for our clients, and what’s working months later, when the studio is at capacity and the 'new tech' honeymoon period is over.
Support that evolves with you

Spark AI’s 4-stage AI maturity model provides a clear roadmap from experimentation to embedded capability, that moves at a pace to suit your organisation.

Our expertise

Trusted by

60+ agencies and
brand teams
Founded by

2 of BIMA’s 100 most influential people in digital and tech
#1 Amazon Bestseller

Author of Shift:
Al for Agencies
Al for Business guest lecturer
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Supported by

Shift - AI for Agencies by Spark cofounder Jules Love

Lead your agency through the biggest shift since digital

Download the first chapter

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The playbook agencies need right now

Spencer Gallagher, Author of Agencynomics

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Client success

I’ve been using the deep research and strategy skills we learned to analyze our own transformation journey; it has turned a complex business challenge into an exciting intellectual one.
Hannah Scally
Client Director at Without
The programme's frameworks were an absolute night and day game changer.
Anna Massey
Strategy Director at Omne
I just wanted to give the biggest thank you again to you and the Spark AI team, it's been a transformative programme for our studio.
Layla Holland
Head of Creative at Event Concept
The creative team is absolutely buzzing about it. They are getting stuck in and doing stuff in their own time because they are so inspired by the possibilities.
Andrew Green
Creative Director at Omne
We’ve achieved a great deal in the last three months given that we started from a place of almost nothing. The approach has been extremely well-considered.
Jo Higgs
Chief People Officer at Event Concept
AI has given our team members with dyslexia a 'superpower', providing them the confidence to write and express themselves in a way that works for them.
Tez Humphries
Creative Director at Analogue
The programme was incredibly well delivered. You've held us to account, and we are seeing big ticks in every box for me. It was enjoyable as well, nothing felt forced, and we’ve had great engagement because of how you ran the sessions.
Oli Lee
Managing Director at Analogue

Delivered by people who've done the job

Our coaches aren't theorists. They're former creative directors, strategists, account leads and producers who've spent years inside agencies. They know the craft, the pace and the pressures – because they've lived them.