Discover how AI can elevate your team's creativity and happiness while boosting your bottom line. This session will explore the opportunities AI offers to transform your creative and marketing operations—without sacrificing the human touch.
What We’ll Cover AI’s Impact on Employee Well-Being: Learn how to harness AI to reduce stress, automate mundane tasks, and improve work-life balance—freeing your team for more fulfilling work.
Human Connection in an AI-Driven World: We’ll guide you on balancing AI-driven efficiency with maintaining the human connections essential to team morale and creativity.
How Happier Employees Drive Profits: Understand the direct link between a happier, less stressed workforce and your company’s financial health.
Addressing Job Security Concerns: We'll tackle the common fear of AI replacing jobs, reframing AI as an empowering tool rather than a threat.
AI and Creativity: Explore how AI amplifies creativity, enabling more dynamic, personalised marketing campaigns while boosting collaboration.
Why You Should Attend If you are leading a creative or marketing team, this webinar will offer actionable insights on how to enhance your team's happiness and productivity, all while increasing your business's financial performance. You’ll walk away with strategies to make AI a true ally for your people, not a source of anxiety.
Key Takeaways By the end, you’ll be equipped with the know-how to implement AI in a way that enriches your team’s workflow, reduces stress, and elevates creativity—all of which contributes to a healthier bottom line.
This is your chance to ensure AI becomes a positive force in your business, enhancing both productivity and happiness.
Your speakers:
Charlotte Lavender Charlotte is an innovative C Suite marketeer, with a track record for driving growth for clients though marketing transformation. With a career formed at agencies such as Saatchis, BBH and Publicis, Charlotte’s passion for combining tech, creativity and data to better connect brands with audiences has seen her advise clients on integrating digital, data and AI capabilities into marketing functions. She has optimised marketing operations and output for clients including Heineken, Ford and JLL, developing in house agency models and building and training teams to integrate marketing specialisms at speed. She sees AI as an exciting opportunity to reinvent the agency model for clients and reignite creativity, reducing the more mundane tasks and driving growth. Based in the South West, Charlotte leads The Lavender Partnership advising both SMEs and clients on marketing transformation. A keen paddle boarder and swimmer, between family and work you’ll find her on the water.
Ben Rickard Ben is an experienced leader who specialises in digital, data and AI for the marketing and advertising sector. He currently runs a consulting business that advises brands and corporates on the transformative opportunity made possible through the advancements in Data & AI. Prior to this, Ben was an executive leader at WPP where he founded a mobile agency and led teams across a roster of global agencies including JWT, Wavemaker, Mediacom and Choreograph. Ben also acts as a trusted advisor to the private and public sector. He served as a Non-Executive Director for UK Parliament, and works closely with data and tech startups to refine their strategy, positioning and messaging. Ben holds a MSc in eCommerce and recently completed the Oxford AI Programme at Said Business School.
Emma Wharton Emma is COO of Spark. She sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector. Before Spark, Emma spent her career focussed on the future of work - from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started applying generative AI to creative and business process. In her spare time she's mainly found painting in her art studio, walking the dog or tending the garden.
