Introduction to AI for Creative and Marketing Teams

Your business is about to change—AI is driving a revolution in how creative and marketing teams work, and Spark is here to help you lead that transformation. Ideal for agency leaders, in-house creative and marketing teams.

You don’t need a technical background to take charge. AI can handle the repetitive, time-consuming tasks that bog down your team— drafting copy, analysing data, personalising content—freeing your people to focus on the high-value, creative work that drives growth for your clients.

Right now, forward-thinking creative and marketing leaders are leveraging AI to streamline operations and unlock new creative potential. You can do the same.

Join Jules Love and Emma Wharton from Spark for a 30-minute live session designed for leaders in creative and marketing. Spark, a consultancy built by creatives for creatives, specialises in helping leaders like you embrace AI with confidence.

We break down the technology, get everyone on the same page, up-skill your team and support you to create a custom AI roadmap.

• In this session, we’ll cover:

• What AI is and why it’s critical for your business.

• The levels of Generative AI maturity were seeing across the industry.

• Real world examples of how creative and marketing companies are using Generative AI today.

• Where AI can add value to your team’s creative workflows and streamline operations.

• How to evaluate AI tools and vendors for maximum impact on your bottom line.

• How to lead your team in piloting and scaling AI successfully.

Plus, we’ll reserve time for Q&A, so you can address your specific challenges directly.

In this session you’ll gain the foundational knowledge to grow your business and lead your team in a world with AI.