HALF DAY WORKSHOP
AI Fundamentals
Kickstart your team's AI journey with hands-on training designed specifically for creative agencies and marketing teams.
In-person at your office or online
Led by marketing and creative professionals with AI expertise
Length: half day
What you will learn
Bring your team together and discover how AI can enhance your workflows, boost innovation, and deliver better results. Our half-day workshop offers hands-on, team-based training that ensures everyone is aligned and ready to implement AI in your strategy, creative and operational processes.
You’ll come away with:
Clarity on emerging AI technologies and their potential.
Hands-on experience and increased confidence using AI tools for text and image.
A clear understanding of how creative teams are successfully using AI internally and in creative campaigns.
Clarity about data privacy and IP risks and how to mitigate them, protecting your team and business.
Clarity around best practice for embedding AI into your workflow.
Why attend
Tackle your team’s hopes and fears about AI head on. Agency leaders tell us that while they know AI will change our industry, there are several things they’re uncertain about. Our training will bring clarity around:
The real return on investment and business impact of implementing AI.
Which AI subscriptions to prioritise and invest time in.
The risk of unseen AI usage, data privacy, copyright and IP.
Handling expectations about reduced fees or budgets for tasks that can be supported by AI.
Tuning out the AI noise and focussing on relevant, practical solutions to support your workflows.
Proven results
After working with Spark AI:
9.3/10
Average course rating
100%
Agency Leaders would recommend Spark AI
100%
Felt more confident
4/5
Felt more or much more optimistic (nobody felt less!)
Who is AI Fundamentals for?
This workshop is for agencies, in-house creative teams and marketing teams at the initial stages of their AI journey, looking to understand where it fits for their business and gain the skills to use the tools effectively and safely.
Whether you lead an agency or in-house team, our AI Fundamentals workshop will equip your entire team with the essential foundational AI skills they need to collaborate and innovate as one.
Agency leaders: Gain a clear picture of how to think about and talk about AI in your agency and the future of the industry.
Marketing leaders: Guide your team through AI integration to boost collaboration, creativity, and performance.
Designers: Work together to explore how AI can push your designs further, enhancing both individual and team creativity.
Strategists: Learn how AI can save time and expand your research analysis and insights.
Operations Leaders: Improve team workflows and reduce repetitive tasks, so your creative teams can focus on high-value, collaborative work.
Meet our AI Coaches
Jules Love
FOUNDER AND CHIEF AI GURU
jules@wearespark.ai | LinkedIn
Jules has a extensive career in the creative industries including running a highly successful commercial photography business. Jules teaches on the Oxford University Said Business School’s ‘AI in Business’ Executive Diploma and his AI advice has been featured in WIRED magazine.
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Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions.
Jules teaches on the Oxford University Business School’s ‘AI in Business’ programme, he studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams.
He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.
He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.
Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine.
Simone Carasco
AI COACH
Simone is a speaker, coach, trainer and mentor. Since 2023 she has partnered with the UK’s leading AI educators and upskilled hundreds of professionals enabling them to embrace AI technology whilst demystifying unwarranted fears.
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Simone is a speaker, coach, trainer and mentor, with over 15 years of experience in senior leadership, training and development - transforming workplaces and empowering individuals. As founder and CEO of EvolvedMe Training & Consulting she brings a uniquely authentic approach to professional development, blending creative energy with corporate expertise.
Since 2023 Simone has partnered with the UK’s leading AI educators and upskilled hundreds of professionals enabling them to embrace AI technology whilst demystifying unwarranted fears.
Her journey from theatre director to corporate leader has shaped her distinctive training style. Having held senior roles in operations, HR, and people management in some of the UK's leading training organisations, including the pioneering code educator Decoded, Simone has led and built thriving global teams from scratch and advanced how organisations approach learning and development.
Alongside her transformation work, Simone is developing Jay Genius, an animated children's series celebrating racial diversity – a project that embodies her commitment to amplifying diverse voices.
Simone believes the future of AI is human-first and champions human governance and responsible use.
Lead your team through the AI transition
AI Foundations kickstarts your team's AI journey with hands-on training designed specifically for marketing teams.