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The Marketer’s AI Playbook for 2025
Navigate the AI revolution with confidence.
Our comprehensive playbook offers marketing leaders a clear roadmap for harnessing AI's potential – from strategic planning to practical implementation.
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Inside Spark’s definitive playbook for CMOs navigating AI
Today’s marketing leaders are redefining their roles, balancing AI’s potential with creativity and strategic impact.
AI isn’t just about automation - it’s about amplifying innovation, deepening customer engagement, and future-proofing your marketing strategy.
Our playbook provides actionable insights to help you lead AI adoption with confidence and clarity.
What’s inside:
AI’s role in marketing: Beyond the buzzwords
Learn how AI is transforming marketing from an efficiency tool to a strategic asset, enabling smarter segmentation, hyper-personalised content, and predictive insights.Building AI fluency across your team
Discover how leading marketing teams are embedding AI skills into their culture, ensuring teams have the confidence and capabilities to harness AI effectively.Turning AI into a competitive advantage
See how brands like Nike, Pernod Ricard, and Publicis are leveraging AI to personalise experiences, optimise campaigns, and drive measurable impact.Overcoming AI’s challenges in marketing
Understand key pitfalls - from AI over-reliance to governance gaps - and learn best practices for ethical, secure, and transparent AI use.Your 90-day AI roadmap
A step-by-step framework to move from experimentation to AI adoption, helping you scale AI across your marketing operations.
This playbook is also available as a tailored presentation, delivered in-house or virtually by experts who deeply understand the marketing AI landscape. The presentation bridges macro trends with actionable strategies designed to upskill and empower your team and support your business to remain competitive in a world with AI.
Want to understand how it can drive results for your agency?
AI training for ambitious marketers
Whether you're just dipping a toe into the world of AI, or are a marketing leader ready to drive meaningful change for your organisation, we have a course to support you.
AI FUNDAMENTALS
for marketing teams
Kickstart your team's AI journey with hands-on training designed specifically for marketers. Gain the knowledge and skills to enhance creativity and stay competitive with AI.
AI ACCELERATOR
for marketing teams
A transformative 3 month programme for marketing teams, combining practical training with ongoing coaching to accelerate adoption across your team.
Proven results for marketing teams
After working with Spark AI:
9.3/10
Average course rating
100%
Agency Leaders would recommend Spark AI
100%
Felt more confident
4/5
Felt more or much more optimistic (nobody felt less!)