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AI in Creative Agencies 2025 (second edition)

An Innovate UK - backed industry report.
Essential insights from industry leaders on how they are leveraging AI to enhance creativity, streamline workflows, and stay competitive in 2025.

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Inside Spark’s definitive guide for agency leaders navigating AI

Today’s creative leaders are balancing innovation and authenticity, striving to harness AI’s potential without compromising creativity.

Our report offers actionable insights to help you understand and implement AI in ways that align with your agency’s vision and values.

What’s inside the report:

  1. AI’s role in balancing efficiency and creativity
    Discover how agencies are leveraging AI to eliminate repetitive tasks, freeing teams to focus on creative ideation.

  2. Building client trust in AI-enhanced creativity
    Learn to agencies are navigating client concerns around AI's impact on originality.

  3. Gaining a competitive edge
    The report shows how top agencies use AI to differentiate themselves, from expanding service offerings to delivering hyper-personalised content.

  4. Future-proofing your agency with AI
    Learn how agencies are preparing for AI-driven trends that are shaping the industry, from dynamic content creation to collaborative creative workflows.

  5. Addressing challenges head-on
    Our report doesn’t shy away from the obstacles—whether it’s data security or concerns about job displacement.

This research is also available as a tailored presentation, delivered in-house or virtually by experts who deeply understand the creative agency and AI landscape. The presentation bridges macro trends with actionable strategies designed to empower your team and support your business to remain competitive in a world with AI.

Want to understand how it can drive results for your agency?

AI training for creatives & agencies

Proven training programmes are designed specifically for creatives and agencies, and based on insights from industry leaders. We'll help you to integrate AI to streamline processes, spark new ideas, and deliver more impact for your clients.

AI FUNDAMENTALS

for agencies

Kickstart your team's AI journey with hands-on training designed specifically for creative agencies. Gain the knowledge and skills to enhance creativity and stay competitive with AI.

AI ACCELERATOR

for agencies

A transformative 3 month programme with tailored modules for your leadership team, designers, and strategists. Practical training with ongoing coaching to accelerate adoption across your team.

Proven results for creative teams

After working with Spark AI:

9.3/10

Average course rating

100%

Agency Leaders would recommend Spark AI

100%

Felt more confident

4/5

Felt more or much more optimistic (nobody felt less!)