AI in Creative Agencies 2025

An Innovate UK—Backed Industry Report

Essential insights from industry leaders on how they are leveraging AI to enhance creativity, streamline workflows, and stay competitive in 2025.

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Browse the report:

Inside Spark’s definitive guide for Agency Leaders navigating AI

Today’s creative leaders are balancing innovation and authenticity, striving to harness AI’s potential without compromising creativity. Our report offers actionable insights to help you understand and implement AI in ways that align with your agency’s vision and values.

What’s Inside the Report:

  1. AI’s Role in Balancing Efficiency and Creativity
    Discover how agencies are leveraging AI to eliminate repetitive tasks, freeing teams to focus on creative ideation.

  2. Building Client Trust in AI-Enhanced Creativity
    Learn to agencies are navigating client concerns around AI's impact on originality.

  3. Gaining a Competitive Edge
    The report shows how top agencies use AI to differentiate themselves, from expanding service offerings to delivering hyper-personalised content.

  4. Future-Proofing Your Agency with AI
    Learn how agencies are preparing for AI-driven trends that are shaping the industry, from dynamic content creation to collaborative creative workflows.

  5. Addressing Challenges Head-On
    Our report doesn’t shy away from the obstacles—whether it’s data security or concerns about job displacement.

AI Masterclasses for Agencies

AI Activation

Just starting out with AI? Hands-on, practical knowledge to begin your AI journey confidently.

Our signature foundational masterclass helps agencies embrace AI with confidence, discovering tools and strategies to enhance creativity.

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AI Accelerator

Ready to go further? Advanced skills to integrate AI deeper into your workflow and grow your team's capabilities.

A tailored programme of masterclasses to each of your agency teams to solidify your approach to AI in 6 weeks.

Read more

9.3/10

Average rating of people who have attended one of our courses

100%

Agency Leader Net Promoter Score

Backed by Innovate UK

100%

Felt more confident

4/5

Felt more or much more optimistic about AI as a result (nobody felt less!)

Join a Free AI Class

Join our next free 30 minute Introduction to AI for Creative Agencies

Join us for our next free class - December 3rd 2024, 11.30am GMT

With Jules Love & Emma Wharton