Join our hugely insightful panel—featuring former WPP leader, and the founder of UnitedUs—for a deep dive into how AI is evolving the agency-client relationship and how we as creative leaders can lead this with excitement. We'll explore how integrating AI can transform client expectations into opportunities for growth, innovation, and deeper impact.
What We’ll Cover
Shifting Expectations: As clients become more aware of AI's capabilities, they expect more—faster results, deeper insights, and groundbreaking ideas. Learn how to leverage AI to meet and exceed these evolving demands.
Strategic Partnership: Understand how AI is reshaping the agency-client dynamic, empowering agencies to take on a consultative role and offer strategic insights that foster long-term partnerships.
Owning the Narrative: Discover how early adoption of AI allows agencies to control the conversation with clients, positioning themselves as forward-thinking partners who leverage technology for creativity and business success.
Pricing for Impact: We'll discuss how AI this shifts the focus from hours worked to results achieved, driving profitability.
Higher-Value Services: Explore how AI integration can elevate the services you provide—offering predictive analytics, advanced insights, and personalised creative solutions that clients are willing to pay a premium for.
Why You Should Attend
If you’re leading a creative agency or responsible for client relationships, this webinar will provide actionable insights into navigating the challenges and opportunities AI brings to the agency-client relationship. You'll leave with strategies to strengthen partnerships, elevate your service offerings, and transform AI from a disruption into a powerful ally for growth.
This is your chance to ensure your agency is seen as a leader in an AI-driven landscape, enhancing creativity, efficiency, and client satisfaction.
Your Speakers:
Luke Taylor
Luke is co-founder of the award-winning branding agency UnitedUs and has led the team for over 12 years, partnering with notable clients like LEGO, Google, Aon, and London Irish Rugby Club. UnitedUs champions working at the intersection of creativity and commerce with its clients. They have embraced being AI-forward, taking a holistic approach far beyond subscribing to a few new tools. Beyond agency work, Luke and his co-founders are also creative entrepreneurs and investors with businesses and brands in the sports, legal, and commercial property sectors. Luke is also a published photographer.
Ben Rickard
Ben is an experienced leader who specialises in digital, data, and AI for the marketing and advertising sector. He currently runs a consulting business that advises brands and corporates on the transformative opportunity made possible through the advancements in Data & AI. Prior to this, Ben was an executive leader at WPP where he founded a mobile agency and led teams across a roster of global agencies including JWT, Wavemaker, Mediacom, and Choreograph. Ben also acts as a trusted advisor to the private and public sector. He served as a Non-Executive Director for UK Parliament and works closely with data and tech startups to refine their strategy, positioning, and messaging. Ben holds an MSc in eCommerce and recently completed the Oxford AI Programme at Said Business School.
Chaired by Emma Wharton
Emma is COO of Spark. She sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector.