What happens when an agency moves from “we should use AI” to “here’s how we lead with it”?

In this behind-the-scenes conversation, Spark co-founder Emma Wharton Love interviews Oli Lee (MD, Analogue) and Ali Williams (CEO, mark-making*)—two agency leaders who recently completed Spark AI’s three-month AI Accelerator programme.

They’ll share:

- What felt overwhelming at the start, and what helped them push through
- The lightbulb moments that changed how they work
- How they brought their AI pioneers and sceptics along for the ride
- What’s changed for good, and what ROI they’re already seeing

You’ll get honest answers to seven practical questions, from team culture to client conversations, process shifts to unexpected wins.

🎯 If you're weighing up how to embed AI in your agency (and not just talk about it) this is your chance to learn from those who’ve already done it.

Find out more about Spark AI Accelerator: https://www.wearespark.ai/ai-accelerator