As AI redefines what’s possible in marketing, it’s easy to feel both excited and overwhelmed by its growth.
Over the next 3 months, we are teaming up with Girls in Marketing to offer a supportive space to explore AI confidently. We will be going beyond the jargon and technicality, focusing instead on practical ways you can use AI as a tool for creativity, growth, and impact.
AI doesn’t have to be intimidating or out of reach. Our goal is to help everyone find a sense of ease and purpose in using AI.
This session is perfect for marketers who want to stay ahead without feeling overwhelmed by the pace of innovation.
Meet the host:
Spark’s co-founder Emma sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector. Before Spark, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI.
Learning outcomes:
What is AI, really? Breaking down jargon and understanding the key terms marketers need to know.
How AI fits into marketing. Practical examples of AI supporting everyday marketing tasks.
Overcoming fear of the unknown. Tips for navigating AI confidently and avoiding overwhelm.
Become a member of Girls in Marketing to join this event
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