AI-generated content is transforming creative industries—but with this innovation comes complex legal and ethical challenges. Who owns AI-generated assets? Can clients legally use AI-generated images, voice, or video? What are the risks of copyright infringement? Creative agencies are grappling with these questions as they integrate AI into their work.

In this webinar, we’ll cut through the uncertainty and provide clear, actionable insights into AI copyright, intellectual property (IP), and ethical considerations. Join Alexandra Ralph, an AI policy expert, as she unpacks the legal landscape and offers guidance on how agencies can navigate this evolving space with confidence.

What We'll Cover
- Who owns AI-generated content? Understanding copyright, IP rights, and legal ownership in agency-client relationships.
- Copyright risks and liabilities: How to assess whether AI-generated work infringes on existing content and how to mitigate potential legal challenges.
- Best practices for agencies: How to communicate AI usage transparently to clients and ensure compliance with evolving regulations.
- AI ethics in creative industries: Balancing innovation with ethical safeguards and responsible AI governance.

Why You Should Attend
- Stay legally informed: Gain clarity on AI copyright and IP rights to protect your agency and clients.
- Minimise legal risk: Learn practical steps to ensure your AI-generated work doesn’t infringe on existing copyrights.
- Strengthen client relationships: Understand how to communicate AI’s role in your creative process with transparency and confidence.
- Hear from leading experts: Benefit from Alexandra Ralph’s deep expertise in AI governance and digital regulation.

About the Speakers
Alexandra Ralph – AI Policy Expert & Founder, Creative Rights Institute
Alexandra is a leading voice in AI governance, digital regulation, and technology law. As Founder & Director of Policy at the Creative Rights Institute, she advises government bodies, regulators, and industry leaders on AI risk mitigation and ethical governance. She has shaped global AI policies, including contributions to the UK Online Safety Bill and the EU AI Act. With extensive experience in media and technology sectors, Alexandra specialises in AI risk assessment, content moderation, and regulatory compliance. She holds an LLM in Entertainment Law and is a sought-after speaker on AI ethics, copyright, and digital safety.

Chaired by Emma Wharton Love – COO, Spark AI
Emma is COO of Spark AI and a passionate advocate for AI as a tool for unlocking new creative possibilities. With a background spanning AI adoption, employer branding, architecture, and major construction projects, she has led AI-driven transformations across multiple industries. Emma co-founded We Are The Loves, an employer branding agency, where she first applied generative AI to creative and business processes. She has also advised Parliament and government on hybrid working strategies. Outside of work, she’s a designer, artist, and AI enthusiast, with a love for painting, gardening, and walking her dog