Research shows that marketers who integrate AI into their creative workflows are 30% more likely to produce high-performing campaigns. With AI evolving as a powerful tool for inspiration and ideation, now is the time to explore how it can unlock a new era of creativity.
This session is 3rd instalment of a 3 part webinar series with Emma Wharton Love, focusing on all things AI.
In session 3, we’ll dive into the ethical implications of using AI in marketing, backed by the latest research and real-world examples. You’ll gain practical tips for staying transparent with your audience, protecting intellectual property, and balancing innovation with responsibility.
Meet the host:
Emma sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector. Before Spark, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI.
Learning outcomes:
Inspiration and ideation. How AI tools can help spark creative ideas.
AI as a collaborator. Integrating AI into creative workflows.
Real-world success stories. Examples of marketers using AI to elevate campaigns.
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